Ecobank Côte d'Ivoire lance la campagne « Allez de l'avant ! »

Ecobank Côte d’Ivoire lancera ce vendredi 26 août une nouvelle campagne de publicité multicanal, adressée aux consommateurs et dénommée « Allez de l’avant ! ». La volonté de la banque est d’assurer aux clients d’excellentes solutions bancaires numériques, pratiques et accessibles, partout dans le pays.

Le concept « Allez de l’avant ! » repose sur trois piliers. Le premier est la souplesse des services numériques permettant à leurs clients de pouvoir payer à l’aide d’une carte Ecobank, et effectuer des transactions financières sur leur téléphone mobile, sur l’Internet, aux guichets automatiques bancaires et sur les terminaux électroniques dans les commerces. Le deuxième pilier est la pertinence. Ecobank crée des solutions bancaires adaptées à ses clients, comme sa gamme de comptes regroupés par segment de clientèle. Et le  dernier pilier repose sur une plate-forme inégalée de la banque, les nombreux produits et services qu’elle offre et qui sont facilement accessibles.

Filiale d’ Ecobank Transnational Incorporated (ETI), présente aujourd’hui dans 36 pays d’Afrique,  Ecobank Côte d’Ivoire possède 53 agences réparties dans 18 villes et plus de 150 guichets automatiques dans le pays.

 

Ouakaltio Ouattara

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L’Hebdo - édition du 13/06/2019
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Par Raphael Tanoh

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Ceux qui avaient un œil du côté d’Adiaké ce week-end, on vu la ministre de l’Assainissement et de la salubrité, qui y était pour son opératio...


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